It's In The Deadline, Stupid!

I read an ezine from one of the top Internet Marketers today.

He is about to finish the training of his protégés...who paid him $14,497 each for the privilege!

Now...I don't know about you...but that is a fair amount of money!

Do you think that this sort of money commitment would guarantee that you DELIVER?

Apparently not.

You see...a lot of these proteges were constantly struggling to find the time to work on their new ideas.

Life constantly got in the way. (Doesn't it always?)

Well...it turns out that, even though they had spent all of this money...they STILL couldn't bring themselves to REALLY do what needed to be done...despite the best intentions of all concerned.

Until...they were presented with a conrete DEADLINE!

Once they had that...and they agreed to it on one of the training calls...guess what?

They DELIVERED!

I've written before about my views on how how important accountability is. (See my entry from October 24th 2003 called "I Hold You Accountable To Succeed" )

Now it seems that there is indeed a fundamental BENEFIT to giving people deadlines and holding them accountable!

It certainly works for me...for the participants on my Mentor Program...and for the participants of that Protégé Program.

I can make it work for my 'students' as a 'teacher'...but the next step is how to make it work for YOU in 'real life'.

Any ideas?

Posted by vurnumg