It's a strange thing...perception.
In my opinion, most people don't put enough importance on it...whether in business, or at home.
Take an online business, for example.
I can tell immediately whether someone is serious or not by the way their website is designed...or by what domain name they have.
The Internet is a prime example of free getting in the way of what you really want to achieve.
Sure...you CAN get most of the 'tools' that you need to run an online business for free...but at what expense?
- A crappy domain name that bears no resemblance to who or what you are.
- Autoresponder messages which contain an advert that have nothing to do with your business.
- Websites that look like they were designed by my seven-year-old daughter!
Believe me...all of these 'mistakes' are more common than you imagine.
How would you be perceived by someone if you were doing all of these three?
Yet...most people don't even think about perception at all...and then expect prospective customers to cough up hundreds of dollars for a product or coaching.
It's not solely restricted to the online world.
You need to make sure that your entire 'package' is perceived by your prospective customers (partner/lover) in the right way.
So...step back a little and look at yourself from someone else's point of view...
- Do you 'dress' for the part?
- Does your business match up to your advertising?
- Do you honestly stand by everything that you sell, say, and do?
- Do you invest both your time and money in proportion to how 'big' you want to become.
When I started out online some 20 months ago...I purposely invested in the more expensive (but more reliable) tools that were out there.
I paid for my hosting, autoresponders, graphics, and associated web packages.
I also have invested thousands of dollars on buying, reading, and applying knowledge from those people who already are where I want to be.
I hope that, despite me only working from a study in my house...you have the perception of me as someone who is reliable, trustworthy, honest...and above all, business-like.
Can you say that about everything YOU do?
Posted by vurnumg
