 Creating Internet Relationships |
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The internet and email is a fascinating and evolving arena where you can grow your business. While there are lots of ways to create relationships, one of the best ways I've found is to create a newsletter or something of value to your target market. Remember your existing customers by sending them a monthly newsletter. Encourage them to respond to you with stories about how they've used your product or service and use these stories in your newsletter as much as possible. Recognize that most of us receive a lot of junk mail and spam, so we are quick with our filters and delete buttons, however, if you can create a newsletter that has value for your customers and it doesn't come too often, they will likely read it. It's a good idea to include your phone number on all correspondence. Many people will not call, but it leads credibility to yourself as a business person. I also send my newsletter to people I am interested in having as customers but haven't decided to do so yet. These are people I've spoken to about my business online and in person. This keeps my name in front of them on a regular basis and when the time is right, they may become a customer. People like to do business with those they like and trust. It's not necessary for them to know you in person, but it is important to them that you'll be there for them if they need you. By keeping in touch periodically, you'll be able to accomplish that and it won't take a lot of time or administration on your part. If you're interested in receiving a copy of the newsletter I'm sending out to my customers, please send me an email to walacey@telus.net. If you like the template, then you can substitute your company information and utilize a similar format for yourself. Cathy Perry
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